In a recent article by Arianne Cohen, she outlines the challenges and issues we face as a human species with our “comforts” of the modern work place. “If you’re reading this article sitting down—the position we all hold more than any other, for an average of 8.9 hours a day—stop and take stock of how your body feels. Is there an ache in your lower back? A light numbness in your rear and lower thigh?….(read more): http://www.businessweek.com/magazine/content/10_19/b4177071221162.htm

by Spence Smith on Triathletes

50. You are over 30 and there is still someone in your life that you refer to as “coach”.
49. Your last bike cost more than your first car.
48. You have peed outdoors more times in the last year than you did in your first year of university.
47. You think of mowing the lawn as a form of cross-training.
46. You’ve worn a heart-rate monitor to bed.
45. And it wasn’t when you were sleeping.
44. You refer to the front hall of your house as the “transition area”.
43. When you get home from a training session at the pool, the newspaper is just being delivered to your house.
42. You have changed more flat tires this year than light bulbs.
41. The most frequently used software program on your computer is the one that keeps track of your workouts.
40. You have no idea why they call Cal Ripken Jr. “Iron Man” when, after all, he was a baseball player.
39. The first three items on your grocery list are Gatorade, power bars, and gels.
38. When you floss at night, it’s to get the bugs out of your teeth.
37. Your legs move in a cycling motion while you are asleep.
36. When you see a drop of blood, your first reaction is that you spilled some red Gatorade.
35. You know how far you biked and ran last year, to one-tenth of a kilometer.
34. You think the ultimate form of wallpaper is about 64 racing bibs.
33. A 19-year old kid who works in a bicycle shop know more about you than your next-door neighbor.
32. Your children are more likely to recognize you if you put your bicycle helmet.
31. You have a vanity license plate with the word “Kona” in it.
30. About half the shirts you own have at least a dozen logos on the back of them.
29. You don’t find the word “fartlek” in the least bit amusing.
28. When you refer to your “partner”, you mean neither your spouse nor the co-owner of your business but the person you run or bike with three times a week.
27. You shave your legs more often than your wife.
26. The closest you came to punching somebody was when they disagreed with your position on whether wearing a wetsuit amounts to cheating.
25. It doesn’t feel right that you can’t “clip “ in and out of the pedals in your car.
24. There is a group of people in your life about whom you are more likely to know how fast they can swim 100 meters than their surnames or occupations.
23. Some of the shorts you wear today are tighter than the ones you wore in high school.
22. You are frustrated with the latest Garmin Forerunner because its live readings have a margin of error of approximately three per cent.
21. There’s a separate load of laundry every week that is just your workout clothes.
20. One of your goals this year is to be faster at getting out of your wetsuit.
19. You failed high school chemistry but you could teach a course on lactic acid.
18. All you want for Christmas is something called a carbon crank set.
17. You wore a digital watch to your wedding.
16. You have to have completely separate meals from your spouse because he or she is on a low-carb diet.
15. Your bicycle is in your living room.
14. You have stocked up on a brand of cereal because it has a coupon that will save you money on your next two pairs of running shoes.
13. In order to establish a new personal best, you considered peeing without getting off your bike.
12. One of your proudest moments is when you lost a toenail.
11. When a car follows too closely behind you, you accuse the driver of “drafting”.
10. When you went for a job interview, you wrote your social insurance number on your arm in black marker.
9. Your spouse cried during Terms of Endearment; you cried during the television coverage of the Hawaii Ironman.
8. You are comfortable discussing the sensitivity of your nipples with other guys.
7. Your spouse is looking forward to the day when you will slow down and just run marathons.
6. You have paused in front of the mirror in your wetsuit and thought, “Hey, I look like Spiderman.”
5. You see no issue with talking about treatments for chafing or saddle rash at the dinner table.
4. You recently asked your spouse out for dinner by asking if he or she wanted to “fuel up” together.
3. For you, “bonking” no longer has a sexual connotation.
2. The magazine secretly tucked under your mattress has pictures of really expensive bicycles in it.
And the No. 1 sign you’re obsessed:
1. Most of this list doesn’t seem like a joke to you.

Just had the honor of chatting with Reece and Jason, the guys behind Man vs. Gear, and they rock!  Hopefully Beica and MvG will work on some mutually beneficial projects together in the near future!

Thanks guys,

CT

After months of haggling with the Britishers, we’ve finally scored “BEICA”. so, check out www.beica.com - that’s where we’re sittin’ these days. 5 letter URLs are hard to come by. They are highly prized, cool, easy, and quick. Thanks to our friend, “ANA” who finally let this go. Thanks for PARKING the damn thing too. Those damn land grabbers.

ct

Beica sees no obstacles. Beica always pushes forward. Beica never lets up! Weather a little rain, snow, ice, wind, or searing heat, Beica just gives us that little edge and motivation to make it happen. Northern California is getting pounded right now with rain and snow in the Sierras. The Tour of California is experiencing some pretty dreadful conditions as well.

ALL THE BETTER REASON to get out for a wet run!! Think of it as an adventure. My favorite thing to do is get the fire stoked and loaded, go out on that 45 minute run, then return to the fire for stretching and cooling down. Nothing better. I’ve even been known to nod off a bit next to the warmth of the fire.

Live to run! or is it run to live? www.beica.com!

CT

O.K., so after months of cat and mouse and some good ‘ole patience, we finally locked down www.beica.com!!! We’re in escrow the the blokes now. We’re so thankful! It was parked by in the UK. Look for marketing, promotional, and signage to be changing immediately!

The redirection should happen over the next few days. Stand by. I love how clean beica.com is. Five little letters. Supposedly, the fewer the letters, the higher on the rickter scale we go. So they say.

out,

CT

Hi there,
I met (I think) the owner at the Run for Food event held on Thanksgiving day at Bidwell Park. I was so intrigued at the “beica” mantra, and he wanted to hear from me, so here I am! I have tried to go to the website before today, but couldn’t get connected to it. I really like the “Because I Can” idea…I have been using it for years, myself!

I was the winner of my age-group for the run (the 30-35 women); and I’ve really enjoyed the Beica shirt I was given, Thank you! I am just a simple homemaker and mother of 5, so to get a shirt like that was something special for me! I’ve been running since high school (alumni of Chico High), got a scholarship for college (Fresno Pacific University) to run both cross country and track, and keep going to this day. After each baby I would get back out there and pound the pavement; after the fourth I had a gym membership, but the child-care expenses just made it too much. It seemed like everytime I got back into “race shape” I would find out another baby was coming! The run for food was the first 5k I’ve run since college; I ran a couple 10ks in the past couple years, but it was always the “after baby” pace. The Run for Food race was so fun for me, getting to run in Bidwell park. I try to go somewhere in the park to run everytime I visit my parents, who still live in Chico. Now I’m done having kids, so I can finally try to get to my best potential before I get to old to improve!

My friends think I’m crazy for running; my mother-in-law says I’ll wear my knees out; no one I ran with in college is still running today…but I have my own reasons for why I am STILL on the run…
#5: To ward off osteoporosous
#4: To inspire my children and others
#3: To give my husband bragging rights
#2: To honor my God
#1: BECAUSE I CAN!!! (This honestly was always my number one comeback to people who asked why I run!)

Thank you again for the shirt. That was the first prize I had received since my college running days…hopefully just the beginning of my “come-back”!

Sincerely,
Kerry Sue Brown

Beica is live at OR (Outdoor Retailer Show) in Salt Lake City, Utah!!! After a grueling day on the feet Thursday, my dogs are tired.

A special shout out goes to the following companies, and individuals: Ola Loa (Drink Vitamin company) good work Greg! Of course our local Chico Bag and Kleen Kanteen - Thanks for a great dinner and relationship building. THe Outdoor Industry Association for getting Beica thinking in the right direction. Cyclelogical (good guys doing great things…check out their site: cyclelogical.com). Thanks to Cam Brensinger, owner of NEMO Eq. Inc.  He makes KILLLER tents.  Way cool Technology. Good Luck to Totem Industries. Finally, wonder to meet the guys at Kuhl. Mike Durrant gave some great advice on where Beica is right now and how to grow it “properly”.

More to come today…..We’ve interacted with over 60 companies. Good stuff!

CT

Beica will be traveling to the Outdoor Retailer Winter Market. Tomorrow. Exciting times with networking, connections, and hopeful sales. Beica will keep everyone abreast as to our progress.

Thanks for all the support thus far,

CT

PS. Obama!!!

It has come time to upgrade the image of Beica and our travels. We are selling the Defender 110 pickup in order to purchase another Defender 110 wagon. The wagon truly is the better vehicle for Beica’s needs. Capable of shuttling more people (ie - water craft events), and certainly capable off the road. We’ve had a good run with the current Land Rover, but it’s time for the horse trading to begin. Anyone interested in the 110 pickup can email info@beica.net. Look for the Defender Wagon at an event near you. More to come on our progress soon. It’s usually a road trip to buy and sell these vehicles, so lots of fun picking them up. We’ll keep you informed.

CT